Our gym gear is about to get a hell of a lot cooler (but our bank balance is about to drop significantly). Because, tomorrow, our go-to online stop for everything and anything designer, Net-A-Porter, is launching a sister website devoted to kitting us all out in beautiful (and wildly expensive) activewear.
Net-A-Sporter (no, no, that is not a joke, that is the actual name they’ve opted for) will go live on the 9th of July, and stock around 40 brands, including Laain, Zimmermann, Monreal and heaps more. They have you completely covered, boasting pieces to suit 11 different sporting disciplines (think tennis, yoga, dance, swimming and beyond). Not only that, there are rumoured to be a plethora of brand exclusives and capsule collections in the pipelines too. (Excitement).
Although I’m a huge advocate for investing in gym gear that will motivate you to actually hit your training goals, and make you feel a million bucks as you do so…I don’t want to actually spend a million bucks.
Net-A-Porter have said the new website will offer “A mixture of accessible and luxury sports brands”, so here’s hoping that the “accessible” option is just that. However, with Net-A-Porter’s senior buyer (Candice Fragis) taking The Telegraph through some of her top picks from the new venture, complete with £100 yoga mats, £250 tennis dresses and even £380 vests, this may be the first time (ever) that I look on in bewilderment at those who would actually pay those prices to look good, and stick to my trusted Skecher, Sweaty Betty and Lululemon gear to keep me feeling fab as I go hard.
I mean, it’s going to get drenched in sweat anyway right? (If you are doing it right, it should be).
Who wants a trip to the dry cleaners after every Pilates class because their gold incrusted spandex cost them too much to risk shoving it in the wash?!